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Welcome to my Studio, where I specialize in bringing your brand
to life with understated sophistication. My studio's mission is to
create captivating visual narratives that resonate with your
audience. As the creator of my studio, I inspire creativity, maintain
my studio's high standards, and ensure every project reflects my
studio's signature style. Embrace simplicity, elegance, and
precision in all that I do.

Greynoir Studio is synonymous with minimalistic monochrome
elegance. Primarily expert using the Adobe Softwares such as
Photoshop, Illustrator, and InDesign. I’m offering premium graphic
designs focusing on branding services. With meticulous attention
to detail and a sophisticated approach, Greynoir Studio craft
experiences that elevate brands to new heights.

What I do

I believe art enriches lives, brings new perspectives,
and inspires. Talent is a pursued interest. In other
words, anything you are willing to practice, you can do!
I deliver total solutions to make it happen.

"Design creates culture. Culture
shapes values. Values determine
the future.” - Robert L. Peters

Branding

At Greynoir Studio, I specialize in branding design,
where creativity merges seamlessly with a strategy to
shape distinctive and unforgettable brand identities.
My mission is to translate your vision, values, and
unique story into captivating visuals that resonate with
your target audience. Whether you're a client seeking
to establish a memorable brand or a business aiming
to revitalize its image, I'm here to craft a cohesive and
impactful visual identity that sets you apart in a
crowded marketplace.

I specialize in crafting impactful Amazon listings, A+

content, Impactful storefront brand stories, and
product packaging. ensuring your product stands out
amidst the competition. With a keen eye for customer
engagement and a proven strategy for boosting click-
through rates, I guarantee growth in your product
market. Whether you're an individual seeking custom
artwork or a business looking to elevate your visual
identity, I provide a comprehensive suite of graphic
design services to suit your distinct requirements.

AMAZON
design

Branding Logo & Identity

Featured Clients:

Branding Logo & Identity

As a seasoned branding and identity expert, I specialize in crafting
visually striking and impactful brand experiences. My expertise
encompasses a wide range of services, including logo design, color
palette creation, typography, stationery design, and printable
materials. Additionally, I excel in creating captivating digital
artwork, designing engaging social media content, and developing
innovative packaging solutions. To further strengthen brand
presence, I offer strategic email marketing design services.

Skills Acquired:

I can provide you with everything with branding, from
logo branding presentation, branding guidelines, &
branding identities, to building excellent social media
prints and ready files. Furthermore, I also provide
exceptional Amazon branding designs with specializing
image listings and A+ Content that resonates with your
brands in the Amazon market.

Harnessing my proficiency in Logo Branding,
presentation guidelines, Identities, and Amazon
Designs, I meticulously craft and articulate compelling
brand narratives. Through a fusion of strategic creative
ingenuity, I meticulously curate captivating visual
elements that resonate with the audience, ensuring a
seamless representation of the brand's ethos and
values.

My work

Logo Branding, Presentations

Guidelines, and Identities

Amazon Designs

What can I do for your business?

I deliver from A to Z

Featured Company:

As an experienced Amazon marketing designer, I specialize in
creating visually appealing and effective designs that drive sales
and brand awareness. My expertise encompasses a wide range of
services, including crafting compelling listing images, developing
engaging A+ content and brand stories, optimizing product
packaging, implementing SEO strategies, and designing
captivating brand descriptions. Additionally, I excel in creating
visually stunning packaging visuals and layouts.

Skills Acquired:

Amazon Marketing Designs

Articles from Greynoir Studio

Greynoir Studio Design Method

Logo & Brand Identity Process

Amazon Design Process

The Greynoir Studio Method

Graphic design stands out for its extensive customization and flexibility, with almost limitless options
compared to more templated industries. For example, while a custom tailor can modify fabric and style
within certain patterns, graphic design allows nearly every element to be reimagined. Similarly, restaurants
and hotels often rely on standardized menus or layouts, while graphic design projects are built from
scratch, allowing immense creative variety.

This flexibility, while exciting, requires careful collaboration between designers and clients to ensure an
effective process, where client input guides around 10% of project completion.

Alternative Examples:

• Apparel Customization: Like a bespoke tailor’s adjustments within existing templates, design requires
  input on multiple levels.
• Interior Design: Though luxurious hotels have standardized layouts, graphic design reinvents spaces
  uniquely for each project.

Designer and client’s agreement & workload

Client Responsibilities (10% of the workload):

• Serving as the guide in the creative process
• Sharing clear opinions and expectations
• Developing a concise brief for the designer
• Providing essential text and images or requesting assistance for stock visuals, illustrations, and patterns
• Reviewing, revising, and giving final approval for completed work

Designer Responsibilities (90% of the workload):

• Thoroughly reading and understanding client briefs
• Ensuring all tasks are clarified and comprehended
• Matching the client’s aesthetic preferences in color, layout, and fonts
• Suggesting relevant references for accurate alignment with client vision
• Executing the full design process
• Presenting work with comprehensive context to facilitate client approval

Project Brief Workflow

01

Item

What specific items are you looking for? A logo, website, social media posts, marketing materials, or
a business card?

02

Format

Could you specify the format you prefer? Please include the height and width dimensions. For
example, do you need a presentation? If so, what size and how many pages should it be?

03

Text content

Please provide the text needed for your item. For example, if it's a business card, I need your name,
title, phone number, website, email, and address. For an Instagram post, please include the content
text and caption. For a business presentation, provide the general text and page count.

Important: Greynoir Studio focuses solely on graphic design, so it's essential that clients supply all
necessary text. Text is the foundation of design, shaping the layout, images, styling, and more.
Without it, my design options are limited, so please be as thorough as possible in delivering your text.

04

Visual content

Greynoir Studio can supply and support all design needs, including stock images, illustrations,
patterns, icons, styling, and colors. However, I cannot write text for clients, as I don’t have in-depth
knowledge of their businesses.

If you have an established brand, please share any brand materials, assets, and your logo in vector
format.

For website projects, provide the core text content, site map, and images.

05

Visual content

To help me at Greynoir Studio align with your style preferences, it’s incredibly effective for you to find,
collect, and share designs you like. Focus on visuals that you feel align with your brand and desired
design items. Images and examples are far more effective for direction than words alone.

06

Delivery

Once the direction is clear, I’ll begin the design work, execute it to the highest standard, and present
it to you.

07

Design Collaboration

After the initial design phase, I welcome your feedback and will make revisions until it meets your
approval.

08

Design Options

If you need multiple design options, whether variations of the same design or entirely new concepts,
just let me know. I'm here to support your creative vision.

09

Revision

As the client, you can always expect revisions. I offer unlimited revisions and will adjust, upgrade, and
create new design options until you approve the work. I will focus on advancing the process toward
completion while ensuring the highest quality. When I present design work, there will always be three
options:

1. Approved – great!
2. Selected favorite version with small changes and upgrades (let’s revisit the references).
3. Not approved – a completely new design will be presented (please revisit the references and
   consider providing more).

10

Increased Input, Higher Success

The more input and information you provide, the higher the chances of success. Your collaboration
and insights are essential in creating a design that truly resonates with your brand and audience.

Creating a logo and developing a cohesive brand identity is not a haphazard task; it requires a well-defined
process that intertwines creativity, strategy, and meticulous attention to detail. This article delves into the
multifaceted journey of logo and brand identity design, uncovering the integral steps and considerations
with the aim of helping businesses lay the foundation for a visually compelling and memorable brand.

Initiate Approach

The process starts when the client reaches out through my online forms or email, indicating their
interest and project requirements.

Scope Project Call

Confirmation

Initial Payment

Briefing of the Project

Title of your Brand and Company

Project’s Channel

Design Presentation

I will kick off the project by creating a cohesive presentation that showcases fonts, colors, and three
logo designs. This will be carefully crafted based on the client’s brief and my expertise.

I will actively seek feedback and input from the client to ensure that my work aligns with their vision
and meets their expectations.

I will present a set of meticulously crafted logo and brand identity designs, encouraging
collaboration with the client for feedback and revisions.

Brand Presentation: Color Palette, Typography, Logo, and Mockups

Band Guidelines: Color Palette, Typography, Iconography, Logo, Logo Usage, Logo Do’s & Don’ts, and
Mockups

• Sample from my client Monica-Brand Presentation:

Logo & Brand Identity Process

01

02

After receiving the client's initial message, I will promptly schedule a scope project call. During this
call, we will discuss the project in detail, covering key elements such as:

• The client's specific needs and expectations
• Project scope and objectives
• Timeline and deadlines
• Deliverables and goals
• Potential creative approaches
• Pricing and budget considerations

03

• After the scope call, I will confirm and align with the client on the project's scope, timeline, and
  pricing.

04

• To initiate the project, the client must make an initial payment of 50% as part of the two milestone
  payment of the total project cost. This payment confirms the project's official start.

05

After project confirmation, I will request a detailed project brief based on our agreed-upon scope.

The brief can be in the form of a presentation, document, or email and should include the following
information:

• A text brief outlining project specifics
• Details about the client's industry
• A description of the client's business nature
• External references, including examples from other brands or design elements, such as a Pinterest
  mood board with images that capture their design ideas

Design typically falls into one of these categories:

• Elegant and sophisticated: Louis Vuitton, Möet & Chandon, Mercedes
• Corporate and competent: BlackRock, LinkedIn, McKinsey, Volvo
• Futuristic & technological: Palantir, Google, Apple, Wise
• Cool & contemporary: Supreme, Adidas, Red Bull
• Ruggedness: Harley Davidson, Diesel, Patagonia

06

• Please write the company name as the brand will show.

07

At this stage, the client will have direct communication channels with me as their dedicated
designer. These channels can include WhatsApp, Slack, email, or Messenger, based on the client’s
preference. This direct communication facilitates a smooth and collaborative design process
throughout the project.

During the project's development, feel free to share any content you'd like me to incorporate. These
resources help guide the design process, allowing me to create a tailored result that aligns with your
brand.

• If you have an established brand, sharing your brand materials, images, assets, and your logo in
  vector format is highly beneficial.

08

Feeback and Revisions

After the review, the client must select one of their favorite logos and request changes based on that
choice, or they can request three entirely new logos. This process will continue until the client is
completely satisfied.

• Active participation from the client—offering insights and information—is crucial for the success of
  the final design. Collaboration ensures that the design resonates with the brand and its audience.

09

Finalization and Delivery

Upon approval, I will finalize the visual profile and deliver the following assets:

• Editable vector logo file in high quality, along with high-quality exports in PNG and JPEG formats
• Logo and Brand Identity Profile presentation in PDF
• Stationery set (letterhead and invoice)
• Business card design
• Email signature design
• Social Media Package (post set, profile image, and banner)

10

Final & Complete Payment

The client will pay the remaining 50% of the project’s price upon completion and delivery of the
assets.

11

In the competitive world of e-commerce, effective design is essential for attracting customers and
increasing brand visibility. Amazon designs encompass various elements, including product listings, A+
content, brand stories, product packaging, and campaign images for PPC. These designs are tailored to
adhere to Amazon's guidelines while appealing to the target audience to drive sales and promote brand
recognition.

Similarities of Amazon Designs with Other E-commerce Platforms (eBay, Shopify, Walmart, etc.):

• Consistent branding across platforms for enhanced recognition
• Engaging visuals that capture customer attention
• Informative product descriptions highlighting key features
• Optimized layouts for improved user experience
• High-quality images showcasing products effectively
• Strategic use of keywords to boost search visibility
• Compelling call-to-action elements to drive conversions

Image style preference on Amazon consist of these three principles:

1. Minimalistic: Simple, Beautiful, Amazing, Elegant, Data + Driven
2. Beautiful: Focused on the beauty of the product
3. Amazing: Focused on the amazingness of the product

1. Title, Bullet Points, and Product Description from Amazon Product Listing
2. Important for lifestyle images and product features
3. FAQs and common complaints or issues about the product...
4. Key Features and difference from competitors.
5. Intensive review about Product via brand's website, social media, and media kit.
6. Target Market
7. Demographics - who buys your product
   • • Age, income, gender, ethnic background, location
8. Psychographics - why they buy it
   • • Hobbies and interests, values or opinions
9. Where will they use it? Home, business, kitchen, etc.

Layout Style

Detail Pages

Detail images will be used for "Product Features Layouts" That's
why it should be based on the product description and bullet
points.

• Styles or formatting options
• When does something need a close-up or zoom?
• What features to point to?
• Show size options
• Always on white background
• 1500x1500/2000x2000px, 300-720dpi
• For every photo, save multiple versions:
• High quality version
• Save for web version
• Tiny JPG version

Amazon A+ Content

Amazon A+ Content is an enhanced content feature that allows sellers to showcase their products in a more
visually appealing and informative way. By using various modules like images, text, and videos, sellers can
create engaging product detail pages that highlight key features, benefits, and brand story. This can
significantly boost product visibility, increase conversions, and improve customer satisfaction. To access
and customize A+ Content, sellers can utilize Amazon Seller Central, where they can select and arrange
different modules to create a visually stunning and informative product presentation.

Sample A+ Content

Product Features

1. Primary Highlights
2. Secondary Highlights
3. Maximum of 3 layouts per Product Listing
4. Shorter descriptions
5. What features or benefits are not visible when simply looking
   at this product?
6. Are there different variations or size options?
7. Products requiring assembly, prep or installation
8. Is it obvious how to use the product, just by looking at it?
9. What, if any, steps are required to successfully use the
   product?
10. How can they possibly misuse the product?

Amazon Design Process

Amazon Design Walkthrough & Requirements

01

Know the product

02

1. Typography: Determine which fonts to use
2. Headline (Headlines, titles, and display type)
3. Sub headline (Subtitles and small headings)
4. Body copy (for longer lines)
5. Determine which colors to use
6. Determine if we're going to use icons and ornaments or not
7. if yes, determine icon and ornament style
8. Determine photo style

E-commerce Design: Image Order & Purpose

03

1. Product hero(Main Image): (Solo products / Products that come in sets)
2. Detail images: To be used for product features (lifestyle photography)
3. Product Features: USP (Unique Selling Proposition) callouts
4. Lifestyle Images: Shows the product in different usage of lifestyle shots & angles
5. Collection Cross Sell: Selling other variant/color/type of the similar/same product
6. Brand Cross Sell: Promotion of the product “Shop our best sellers”
7. Other needed images such as instructions, photo collages product assembly

Sample Amazon Listing Images

Product hero(Main Image)

• The "Hero Shot" is the main image on white
  background
• Take photos of multiple views of the product
• Front view
• Side View
• Back View
• Angled
• Image Sizing Requirements: 1500x1500/2000x2000
  px, 300-720dpi
• For every photo, save multiple versions:
• High quality version
• Save for web version
• Tiny JPG version
• Can be from a photoshoot, but preferably 3D
  render (must look very realistic)

Single Main Image

Main Image in
set/multiple quantity

Lifestyle Images

1. All components of the product (single or in sets) should be
   clearly seen even if there are props
2. Use props to show how the product is used (make sure it is in
   line with the theme. For ex. Wedding, kitchen, home etc)
3. make sure not to crop out the products on the image
4. 1:1 - 1500x1500/2000x2000px
5. For every photo, save multiple versions:
6. High quality version
7. Save for web version
8. Tiny JPG version
9. For lifestyle image requests: step 1 - theme, step 2 - pegs

Cross-sell images / Brand-cross sell

What other products do we offer as a brand? (not from the
same category, preferably best-sellers)

"Shop our best-sellers"

"Our best-sellers"

1. What accessories, related products, or other items are they
   using with it?
2. What other products do we offer in the same category?
3. Should have Call to action - one liner such as: a. Shop our
   (category - markers, chalkboards etc.) "Try our" "Add
   accessories"

What’s included/instructions:

The 7th image in the listing consist of other needed images
such as instructions, photo collages product assembly.

• A formal agreement outlining the project scope, deliverables, timeline, and payment terms.

Amazon Project Workflow

01

Initial Contract

• Defining the specific tasks, such as Amazon listing optimization, A+ content creation, brand story
  development, storefront design, and product packaging design.

02

Scope of Work

• Defining the specific tasks, such as Amazon listing optimization, A+ content creation, brand story
  development, storefront design, and product packaging design.

03

Details Confirmation

• Receiving the initial 50% payment from the client to commence the project.

04

Initial Payment

• Creating the first draft designs for Amazon listings, A+ content, storefront, and product packaging.

05

Initial Draft Designs

• Incorporating client feedback and making necessary revisions to the designs.

06

Revisions and Feedback

• Approving the final designs with the client.

07

Finalization

• Providing the final design files in the agreed-upon format.

08

Completion and Delivery

• Receiving the remaining 50% payment upon project completion and client satisfaction.

09

Full Payment or Remaining Payment

• Providing the final design files in the agreed-upon format.

08

Completion and Delivery

Featured on

Greynoir Studio believes that investing in excellent
customer service is not an expense but an investment
that yields returns. Just as advertising generates
revenue by attracting new customers, customer
service generates profits by fostering loyalty and
encouraging repeat business. In essence, prioritizing
customer service leads to customers returning for
more transactions, ultimately benefiting the business's
bottom line.

" I believe customer service
doesn't cost - it pays. Just like
advertising earns money by
bringing people in, customer
service pays by bringing people
back." - Shep Hyken

Testimony

Here in my Studio, I understand the power of satisfied
customers. They don't just endorse my work; they
become my most potent sales force. Their positive
experiences with my studio's services speak volumes,
driving referrals and bolstering my reputation. In my
Studio, I prioritize client satisfaction, knowing that
cultivating happy customers not only builds trust but
also fuels my Studio's success.

"Happy customers are your
biggest advocates and can
become your most successful
sales team." - Lisa Masiello

RetailYouUP

"John, you truly captured the essence of our
craft with expertise in e-commerce design.
Your designs tells the story of our Amazon’s
brand and truly resonates with the audiences.”

Studio Diseñá

"Yes, we have approved it the last version was
great it's really what we are going for. I have
approved it!"

Cuzmiz

"Partnering with you, John, was fantastic. Your
design helps our TikTok and Amazon brand
grow to become more innovative and
creative! Your creativity and attention to detail
are outstanding. We couldn't be happier and
highly recommend your services."

Waukweli

"This is confirmed great work! I loved the gold
logo with capital letters!"

Peak Performance Fitness

"We couldn't be happier with the branding logo
presentation you have created John. You're
not only captured the essence of our plant-
based food company but also exceeded our
expectations in terms of creativity and
professionalism.”

Shaun Robbertse

"Hi, this is the one that I like the most. I am
happy with it."

EcoEats Delights

"We couldn't be happier with the branding logo
presentation you have created John. You're
not only captured the essence of our plant-
based food company but also exceeded our
expectations in terms of creativity and
professionalism.”

Imagination at Play

"Working with you, John, has transformed our
client’s brand. Your design expertise brought
our vision to life, and the logos perfectly
captures our essence. We're thrilled with the
outcome and grateful for your professionalism
and creativity."

Monica Morfin

"I do like it seems very cinematic. All in all, I am
pleasantly surprised!”

Client Introduction & Strategic Plan

01

Initial Contact

If you contact Greynoir Studio, I will
collaborate to define your needs, understand
your specific requirements, and provide you
with the best possible timeline and price.

02

Agreement and payment

I will issue an invoice and inform you about
your payment options. Once I receive your
payment, we will begin your design project.

03

Contact channels

To guarantee seamless and convenient
interactions, I will set up communication
channels tailored to your preferences, such
as email, Facebook Messenger, Instagram, or
WhatsApp.

04

Project Brief Description

I encourage you to provide me with a detailed
brief for your project. Introduce your brand, share
your vision, and specify any particular
requirements. Once I have this information, I will
begin the creative process.

05

Revisions and finalization

Throughout the project, I will provide daily
updates to keep you informed about the progress.
I'll deliver the work, you can review and request
revisions, and any conditions. Feel free to share
any relevant inspiration with me in detailed.

06

Output and Delivery

Upon project completion, I'll promptly deliver the
finalized files to you. You'll maintain complete
ownership of the work, granting you the flexibility
to employ the design according to your specific
needs and preferences.

Contact me now to
get started today

Have a project in mind?
Become a client today

Greynoir Studio operates as a personal studio,
where I offer different services to my clients and
companies, delivering premium quality graphic
design services from A to Z.

Send me an Email:

greynoirstudio@gmail.com

jmmalaki03@gmail.com

Website:

www.greynoirstudio.com

John Malaki, Branding & Amazon Designer, Founder of Greynoir Studio 2021